NINGBO, China--(BUSINESS WIRE)-- Today, Avery Dennison RBIS, a global leader in apparel industry branding, labeling, packaging, embellishments and RFID solutions, and Ningbo Shenzhou Knitting Co., Ltd. (Shenzhou), the largest vertically integrated knitwear manufacturer in China, announced a joint venture. This partnership, a first of its kind in apparel manufacturing, will facilitate heat transfer innovations in order to better serve leading global brands. The joint venture will be located at the Shenzhou manufacturing campus and serve as Shenzhou’s preferred supplier for garment embellishments and labels.
Embellishments such as heat transfers are particularly important to performance wear companies, who expect increased design flexibility and consumer comfort without compromising garment function. The Avery Dennison RBIS - Shenzhou joint venture will provide customers with decorative transfers, printed and woven labels, graphic tags and tickets, and sustainable packaging that enhance product presentation and in turn, can help to increase the consumer’s intent to purchase.
“We are honored to partner with Shenzhou in this venture,” said Mr. Shawn Neville, president of Avery Dennison RBIS. “Our goal is to collectively accelerate our heat transfer embellishment innovation capabilities and overall speed to market to better serve leading global brands together.”
“This partnership is very exciting for Ningbo Shenzhou Knitting Co.,” said Mr. Huang Guan Lin, executive director and general manager of Ningbo Shenzhou Knitting Co., Ltd. “With this partnership, we are able to join together the collective expertise of two innovators in the industry.”
To celebrate the opening, executives from Avery Dennison and Ningbo Shenzhou Knitting Co., Ltd., including Mr. Hu Hui, Beilun District Governor, Mr. Jiang Hai Qing, The Commissioner of Beilun Customs and Excise, Mr. Dean Scarborough, chairman, president and CEO of Avery Dennison Corporation; Mr. Shawn Neville; Mr. Ma Jian Rong, chairman, Ningbo Shenzhou Knitting Co., Ltd.; and Mr. Huang Guan Lin hosted a ceremony to launch the new partnership. The event included remarks from Mr. Hu Hui, Beilun District Governor, a tour of the facility, handprint and eye dotting ceremonies, and lion dance performance.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.6 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents. For more information, visit www.rbis.averydennison.com.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013. Learn more at www.averydennison.com.
Source: Avery Dennison