July 11, 2014 09:48 UTC

Research and Markets: German Social Media Advertising Spend Databook Q1 2014 - Key Analysis of $1.1 Billion Industry

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/skr6g4/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Social Media Advertising Spend in Germany" report to their offering.

Social media advertising spend in the Germany stood at US$1.1 billion by end of 2013, accounting for 10.6% of online advertising.

During 2009-2013, social media advertising in the country has increased at a CAGR of 49.3%. This growth is expected to continue in 2014 with brands expected to spend US$1.4 billion, representing an increase of 27.2% over 2013. Over the forecast period (2014-2018), social media ad spend is to grow at a CAGR of 21.8% to reach US$3.2 billion in 2018, accounting for 20.4% of the online advertising spend.

This report answers the following key questions:

  • How is social media advertising spending expected to grow over the next five years?
  • How much is being spent on social media advertising by industry?
  • How is social media marketing budget being allocated and utilized?
  • Which marketing objectives are driving the advertising spend on social media?
  • Which advertising formats are gaining popularity on social media to target consumers?
  • Which social media sites are gaining / losing market share?
  • How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018). This report provides trend analysis through charts and tables.

This report provides breakdown of social media advertising spend across 14 key industry verticals:

  • Food & Beverages
  • Health & Beauty
  • Technology & ICT Services
  • Leisure Travel & Tourism
  • Financial Services
  • Automotive
  • Media
  • Entertainment
  • Telecoms
  • Retail
  • Pharmaceutical & Healthcare
  • Public Sector
  • Real estate
  • Education

For more information visit http://www.researchandmarkets.com/research/skr6g4/databook_q1_2014


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Source: Research and Markets