July 10, 2014 13:05 UTC

IGAWorks Inc. Expands into Southeast Asian Mobile Market via SIEN Information Co. Ltd.

Contracting license lays groundwork for future apps and mobile games to enter Southeast Asia with IGAWorks’ platform support

SEOUL, South Korea--(BUSINESS WIRE)-- IGAWorks Inc., a mobile business platform marketing firm based in South Korea, has entered into a mobile advertising license agreement with Taiwanese online integrated marketing firm SIEN Information Co. Ltd. (SIEN) The license allows SIEN to create a mobile advertisement system by using IGAWorks’ adPopCorn mobile ad platform and Ad-Brix, an app analysis and marketing tool.

The relationship with SIEN follows IGAWorks’ Japanese launch in June 2014. With the new agreement IGAWorks is now able to expand its mobile business area into the Southeast Asian market and conduct local marketing in every Asian nation listed on the Google Play Top 10.

“We are very happy to help app developers with world-class technical skills and products of merchantable quality to advance into the Asian market together with us,” said Ma Guk-Seong, CEO, IGAWorks. “Through customized marketing tactics, Asian user-data analysis and targeting tactics based on Ad-Brix, we will continue to improve the Korean app market.”

According to App Annie Index 2013, Korea ranked second among countries listed in the Google Play Market while Japan, Taiwan and Hong Kong were placed first, sixth, and ninth, respectively.

About SIEN Information Co. Ltd.

Founded in 2002, SIEN Information Co. Ltd. is an online integrated marketing firm operating in Taiwan and Hong Kong serving prominent clients in the games, education and finance industries. The headquarters are based in Kaohsiung, Taiwan.

SIEN is dedicated to proposing and operating optimized marketing programs including not only basic reward-based ads such as CPI, CPA, CPL, CPC, or CPS but also viral and social marketing.

About IGAWorks, Inc.

Based in Seoul, South Korea, IGAWorks, Inc. is a mobile marketing firm. Founded in December 2006, IGAWorks has some of the best references in the mobile marketing world. With adPopCorn, the largest mobile ad platform in Korea, and Ad-Brix, an app analysis and marketing tool, IGAWorks provides one-stop mobile marketing solutions.

IGAWorks holds an outstanding record of paying over 10 billion won of advertising revenue to app developers in the last year. Meanwhile, Ad-Brix offers a marketing achievement analysis solution for more than 3,000 apps. The company is the marketing agency for Line Free Coin, which is one of the most prolific marketing platforms in Japan and seven Southeast Asian countries.

The company’s offices are located in Seoul and Tokyo, two of the most profitable app markets in the world. For more information about IGAWorks, please visit www.igaworks.com.


For IGAWorks Inc.:
Wonacott Communications, LLC
Jason Wonacott, Ext. 668
Audree Nethercott, Ext. 670

Source: IGAWorks Inc.