Former Adobe Executive Brings More Than 20 Years’ Experience in Sales Management to SDL
WAKEFIELD, Mass. & MAIDENHEAD, United Kingdom--(BUSINESS WIRE)-- SDL (LSE: SDL) today announced the appointment of Vince Cortese as General Manager for the Americas. In his role, Cortese will be responsible for growing SDL Americas business in close collaboration with partners.
Cortese joins SDL from Adobe where he managed the North America Strategic Accounts organization and was responsible for the entire digital marketing suite of solutions and account support ecosystem, including sales, consulting, account management and solution consulting. In this role, he managed a $120M book of business and saw $50M in net new revenue.
“This is an exciting time for SDL, where we are growing, innovating and acting on a sound go-to-market strategy announced earlier in the year,” said Bernadette Nixon, Chief Revenue Officer of SDL. “Vince is a key hire for us and a valuable addition to our sales leadership team. We look forward to leveraging his extensive experience in digital marketing and global technologies to further our mission of helping global brands deliver superior customer experiences.”
Also at Adobe, Cortese served as GVP Sales, Digital Marketing Solutions as well as Director Sales, Personalization Solutions. In these roles, he managed solution-specific businesses across various verticals while also recruiting, training and developing the sales team, implementing sales processes, rebuilding partner relationships and working to introduce new product lines. Prior to Adobe, Cortese served in a variety of sales management roles at ChoiceStream, Unica Corporation, Clarify, Inc., Gartner Group and Xerox Corporation.
“For more than 20 years, I have managed various components of the sales process for large and global technology companies,” said Cortese. “I look forward to joining some of the best leaders in the industry, lending my unique perspective to help SDL solidify its position as a leader in the Customer Experience market, by driving further adoption for SDL’s solutions.”
SDL (LSE: SDL) allows companies to optimize their customers’ experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit www.sdl.com.