July 3, 2014 13:43 UTC

Research and Markets: Consumer Attitudes and Online Retail Dynamics in China, 2013-2018

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/js35gt/consumer) has announced the addition of the "Consumer Attitudes and Online Retail Dynamics in China, 2013-2018" report to their offering.

Consumer Attitudes and Online Retail Development in China, 2013-2018 is the result of extensive market research covering the online retail industry in China. It provides the magnitude, growth, share, and dynamics of the online retail market in China. It is an essential tool for companies active across China's online retail value chain and for new companies considering entry into online the retail market in China. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to China's online retail environment. In addition, it analyses the key consumer trends influencing the Chinese online retail industry.

By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Key Topics Covered:

1 Introduction

2 Market at a glance

3 Consumer Insight: Online Shopping Attitudes and Behaviors

4 Online Channel Dynamics

5 Case Studies: Leading Online Retailers in China

6 Appendix

Companies Mentioned:

  • Carrefour China
  • Dangdang Inc.
  • JD.com
  • Tmall
  • Vancl China

For more information visit http://www.researchandmarkets.com/research/js35gt/consumer


Research and Markets
Laura Wood, Senior Manager
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Sector: E-Business, Retail

Source: Research and Markets