June 16, 2014 13:00 UTC

Crest® + Oral-B® Celebrates Four Pros in the Profession Winners with Trip to Germany

Four standout dental hygienists named as the 2013-2014 Pros in the Profession award winners

CINCINNATI--(BUSINESS WIRE)-- Crest + Oral-B for Dental Professionals is celebrating its four standout Registered Dental Hygienists (RDHs) Pros in the Profession award winners by sharing an exclusive Grand Prize trip to the Oral-B Innovation Center at Kronberg, Germany. The Pros in the Profession award program acknowledges dental hygienists for the pivotal role they play in their patients’ lives and their unwavering personal commitment to promoting good oral health. Since September 2013, four exceptional RDHs have been awarded; a $1,000 USD monetary prize, a recognition plaque, features in dental trade publications and the company website, and most recently, an all-expense paid trip to the Oral-B Innovation Center at Kronberg, Germany.

“Throughout the third year of the Pros in the Profession award program, Crest + Oral-B received some of the most outstanding nominations from dental hygienists across the country,” said Kathleen Judkins, Brand Manager, P&G professional oral health. “The four winners of this program: Michelle Vacha, Heather Steich, Mallory Edmondson and Amy Kinnamon, dedicate their lives to go above and beyond the call of duty for their patients and their community, everyday. We are excited to share the latest innovations from Crest + Oral-B to further their knowledge and patient care through their tour of our R&D facilities.”

During the trip to Kronberg, the winners will experience sessions with the Innovation Center’s historians, tours of the facilities – including P&G’s proprietary Digital Plaque Image Analysis (DPIA) machine, a sensory experience and the robotics center. This allows the winners to experience, first-hand, Crest + Oral-B’s patient-based solutions, which help dental professionals provide the best care for their patients’ oral health. As a final stop on the tour, the American hygienists will meet with German hygienists at the center’s dental office to share their respective professional experiences.

“I am honored to have received this award from Crest + Oral-B,” said Michelle Vacha, RDH, BS. “I founded my mobile dental unit, Senior Mobile Dental, in 2006, looking to help seniors in my community with their oral health. Today, thanks to this award and the recognition it has given me, I am able to continue bringing attention to the difficulties the elderly face in receiving professional dental care. I encourage all dental hygienists to participate in this award program, as we all work hard to best serve our patients.”

Hygienists are the unsung heroes in many dental practices, and as a brand, Crest + Oral-B is proud to continue recognizing them for all the hard work and dedication to their patients. Looking ahead to the fourth year of the program, Crest + Oral-B aims to thank Registered Dental Hygienists for their hard work through grants for their personal service programs.

To continue to get updates from Crest + Oral-B and to follow these award-winning hygienists on their journey, “like” the Facebook page at Facebook.com/professionalcrestoralb. For more information about Crest + Oral-B’s professional and product offerings visit DentalCare.com.

About Crest
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.


Meredith Cain, 646-500-7736

Source: Procter & Gamble

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