April 23, 2014 09:40 UTC

Research and Markets: Understanding Consumer Trends and Drivers of Behavior in French Savory Snacks Market

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/42hlpb/consumer_trends) has announced the addition of Canadean Ltd's new report "Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in French Savory Snacks Market" to their offering.

Understanding Consumer Trends and Drivers of Behavior in the French Savory Snacks Market provides an overview of the market analyzing market data demographic consumption patterns within the category and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Take-Aways

  • French consumers are increasingly seeking Savory Snacks that offer better value for money
  • Hectic lives leading to time-scarcity will continue to influence Savory Snack consumption in France
  • The consumption of Savory Snack products among French consumers is driven by the pursuit of pleasure and Indulgence
  • Indulgent French products that offer a fun and enjoyable experience in Savory Snacks will affect consumption behavior

Key Topics Covered:

  1. Market context
  2. Demographic cohort consumption patterns
  3. Consumer trend analysis
  4. Innovation examples
  5. Recommended actions
  6. Appendix

For more information visit http://www.researchandmarkets.com/research/42hlpb/consumer_trends.

Source: Canadean Ltd

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Snacks and Confectionery


Source: Research and Markets