April 22, 2014 10:00 UTC

Fahrenheit 212 Expands Innovation Business with the Opening of a London Office

London office will serve as a gateway for the firm’s strategic growth plans and expansion in Europe

LONDON & NEW YORK--(BUSINESS WIRE)-- Innovation consultancy Fahrenheit 212 today announced that it will open an office in London to support the firm’s strategic growth plans and allow the company to serve its current client base with multinational operations, as well as develop new business in the region. Fahrenheit 212 has appointed Rony Zibara to lead the firm’s London operations.

“Opening an office in London is a natural progression in our company’s growth and a strategic move for us in a market where there is significant opportunity,” said Pete Maulik, co-managing partner, Fahrenheit 212. “Rony was a natural choice to lead our operations out of London and we have full confidence that he will take our business to the next level for clients in the U.K., Europe and the Middle East.”

Fahrenheit 212 has experienced rapid growth and become a dynamic leader in the field of innovation consulting, working with Fortune 500 companies across the globe, including Best Buy, Campbell’s, Citibank, Hershey, PepsiCo, Nestlé and Samsung Electronics. Fahrenheit also works with private equity firms to develop growth solutions across their portfolios.

As partner and managing director of the London office, Zibara will direct all of the firm’s operations across the U.K., Europe and the Middle East and lead new business development efforts in the region. With more than 20 years of experience in the innovation space and its intersection with branding, Zibara will build relationships with companies that are looking for an innovation partner to help drive top-line growth and bring new products, services and businesses to market at an accelerated speed.

“The timing is right to expand Fahrenheit 212’s presence and bring a solution that’s been missing in our market – a consulting firm focused more on outcomes than simply brilliant ideas, and operating a pay-for-performance model that makes those outcomes as important to the firm’s success as they are to the success of its clients,” said Zibara.

Zibara was one of the original partners, and served as practice lead for idea development. Zibara has served as director of innovation for Fahrenheit since 2006, and is responsible for leading a team of innovation consultants that create market-changing ideas and innovations for the company’s clients. He is an expert on consumer behavior and the market forces and social movements that influence provocative new products, services and experiences.

Fahrenheit’s London office will be located in Clerkenwell.

About Fahrenheit 212

Fahrenheit 212 is an innovation consulting firm that helps clients with growth challenges by identifying, developing, designing and helping to implement profitable new products and services. Fahrenheit 212 was the first firm to employ an approach to innovation that combines the analytical rigor of a strategy consultancy with the creative invention of a consumer-centric design firm. Fahrenheit 212 is also set apart by its unique fee structure, which places a significant portion of potential revenue from individual client engagements at risk, contingent on the innovative product or service reaching agreed upon milestones.

Fahrenheit 212 partners with clients of all sizes and industries, all around the world, including The Coca-Cola Company, Citi, Samsung Electronics, Pfizer, Procter & Gamble, Lowe’s, Nestlé, Mattel, GE Capital, Starwood and Time Warner Cable.Beyond its Fortune 500 client base, Fahrenheit 212 has built a formidable capability serving the growth needs of the private equity industry’s portfolio companies throughout the pre-investment, hold period and exit cycle. Clients include Bain Capital, The Carlyle Group, Goldman Sachs, Lion Capital, Wellspring Capital and Catterton Partners.


Prosek Partners – U.S.
Maggie Edinger, 212-279-3115 ext. 224
Prosek Partners – U.K.
Laura Thorburn, +44 (0) 203 440 5803

Source: Fahrenheit 212