DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/9dl7g7/global_3dtv) has announced the addition of the "Global 3DTV Market 2014-2018 with LG Electronics Inc., Panasonic Corp., Samsung Electronics Co. Ltd., and Sony Corp. Dominating" report to their offering.
The Global 3D TV market to grow at a CAGR of 19% to 2018
One of the main drivers in the market is the increasing popularity of 3D programming, on-demand content and 3D channels, especially in developing countries such as China, India, Latin America.
The growing popularity of 3D TV has encouraged advertising agencies to display their advertisements on 3D TV through which they are able to do in a better and more visually appealing way. With the help of 3D TVs, the advertisers can grab the attention of viewers by posting attractive advertisements such as multi-screen and interactive advertisements. Moreover, advertisements on 3D TV tend to benefit the advertisers by increasing their customer base because of the improved visual quality of images. Thus, 3D TVs are emerging as an important medium for advertisers to reach out to the target audience. In recent years, advertisers, broadcasters, content owners, and brands have stepped into the converged advertising space by adopting 3D TV and multi-screen advertising strategy. This trend is expected to drive the market growth during the forecast period.
Further, the report states that one of the main challenges hindering the growth of this market is the lack of standardized rules and regulations in the market.
Key vendors dominating this space include:
Other vendors mentioned in the report are
Key Topics Covered:
For more information visit http://www.researchandmarkets.com/research/9dl7g7/global_3dtv.
Source: Research and Markets