April 8, 2014 14:58 UTC

Research and Markets: Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market 2012-2017

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/t8ns4x/understanding) has announced the addition of Canadean Ltd's new report "Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market" to their offering.

The maturity of the UK Dairy Food market has caused it to witness static growth in value sales over 2007-2012. This growth rate is set to accelerate over 2012-2017 indicating greater volume consumption in the category compared to previous years due to a growing older population. However the consumption of value added Dairy products is growing faster as consumers search for additional benefits in Dairy products such as fortified and nutrient enriched offerings.

What are the key drivers behind recent market changes?

Meeting age-specific needs and a search for Better Value for Money are key factors driving change within the UK Dairy market. Consumers look to Dairy products as a key method of meeting age-specific needs such as calcium to help children's growing bones or probiotics to help with older consumers' digestion. Consumers also seek products that allow them to meet their individual diet needs both those derived from medical requirements and from personal choice.

What makes this report unique and essential to read?

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Dairy consumers. This is based on unique consumer data developed from extensive consumption surveys and consumer group tracking which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Key Topics Covered:

  1. Definitions
  2. Why monitoring consumer trends is important
  3. Market context
  4. Demographic cohort consumption patterns
  5. Consumer trend analysis
  6. Examples of innovative Dairy Food launches
  7. Recommended actions

Companies Mentioned

  • A2
  • Arla Foods UK
  • beFast Breakfast
  • Bio-tiful Dairy Ltd.
  • Bright Dairy and Food Co.
  • Calon Wen Organic Milk Co-op
  • Clover Seedburst
  • The Collective Great Dairy.

For more information visit http://www.researchandmarkets.com/research/t8ns4x/understanding

Source: Canadean Ltd


Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Milk and Dairy Products

Source: Research and Markets