LONDON--(BUSINESS WIRE)-- Xaxis, the world's largest programmatic media and technology platform, announced today it has named Marcus Siddons as managing director for the Middle East and North Africa (MENA). Siddons will be responsible for managing operations across the region, overseeing account management, trading, publisher relations and partnerships.
Siddons joins Xaxis from Sony Pictures Entertainment where he served as head of digital media for Sony Pictures Television Arabia. In this role, he led strategy for the studio’s in-market Web / mobile only productions as well as oversaw the digital platforms for Sony television properties airing in the MENA market. His responsibilities included a focus on video monetization and second screen integration. Previously, Siddons was head of digital, Middle East & North Africa for global media agency MindShare. He holds a BA from Oxford Brookes University in Marketing Management and was a member of the IAB UK’s Mobile Council and founding member of the IAB UK’s Social Media Taskforce.
“Marcus brings a rich and nuanced understanding of the MENA market to Xaxis along with excellent experience working with publishers, advertisers and media companies across the region to create successful digital marketing initiatives,” said Caspar Schlickum, CEO EMEA for Xaxis. “He will play a key role in driving growth for Xaxis in the fast growing MENA region.”
“The MENA market is an increasingly key area for our global clients as well as a priority for WPP,” said Roy Haddad, WPP’s director for the Middle East & North Africa. “Over the past several years we have substantially grown our investment in the region, establishing a deep and creative presence of more than 4,000 staffers who assist the world’s largest brands in tapping this diverse market. Programmatic represents the next step of this evolution and we are pleased to add Marcus to lead this endeavor.”
“Xaxis has built the industry’s most effective and comprehensive suite of programmatic advertising solutions, empowering advertisers to strategically reach relevant audiences with useful and targeted messaging,” said Siddons. “I look forward to working with both advertisers and publishers in the MENA market to help them maximize their digital efforts across all digital marketing channels.”
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit www.xaxis.com.