March 7, 2014 12:18 UTC

Research and Markets: UK Supermarket Own Brands Share of the Market Likely to Remain Over 50% Up Until at Least 2017

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "Supermarket Own Labels Market Report 2013" report to their offering.

Supermarkets have been quick to respond to the increased demand for own-brand products, with many investing significant amounts of money into developing tiered private-label lines, such as good', better' and best' ranges. Even premium supermarket chains, such as Waitrose and Marks & Spencer (M&S), have cashed in on the trend towards discount ranges, with both retailers launching their own value grocery ranges essential Waitrose and Simply M&S, respectively in recent years. At the other end of the market, discount chains such as Aldi and Lidl have begun to develop their own premium private-label ranges, in order to appeal to a wider consumer base.

While the author forecasts that sales of supermarket own-brand product ranges will continue to increase year-on-year between 2013 and 2017, it is likely that growth will slow somewhat over the next 5 years, as the economy begins to strengthen once again and consumer confidence returns. This, along with recent scandals, such as the horsemeat fiasco which has hit a number of grocery retailers hard in recent months could lead to consumers once again returning to the brands that they favoured pre-recession. Nevertheless, opportunities will still remain for many supermarket retailers to grow and develop their own-brand lines over the coming years, particularly across non-food categories. As a result, Key Note expects supermarket own brands to continue to dominate the grocery market over the next 5 years, with the share of the market represented by own brands likely to remain over 50% up until at least 2017.

Companies Mentioned:

- Aldi Stores Ltd

- ASDA Group Ltd

- Greencore Group PLC

- Iceland Foods Group Ltd

- J Sainsbury PLC

- Lidl

- McBride PLC

- Tesco PLC

- The Co-operative Group Ltd

- The Future

- Waitrose Ltd

- WM Morrison Supermarkets PLC

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Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage, Supermarkets

Source: Research and Markets