March 3, 2014 13:58 UTC

BaoShinn Commences System Integration of Online Platform

HONG KONG--(BUSINESS WIRE)-- BaoShinn Corporation (“BaoShinn” or the “Company”, OTCQB: BHNN), is pleased to announce that its wholly owned subsidiary Syndicore Asia Limited (“SAL”), through its distribution partnership with SendtoNews Video Incorporated™ (“STN”), is commencing its system integration with STN’s proprietary software for the auto population of content for distribution, along with the bridging applications for working with their broadcast tracking and metrics technology. This platform optimizes the use of Amazon’s cloud services so that the system is highly scalable and flexible to handle spikes in viewership in real time.

Having exclusive Asia Pacific access to STN’s feed of its global rights portfolio gives SAL an immediate platform for distribution of sports media and the potential monetization of digital impressions that come from working with broadcasters, publishers and advertisers. SAL will also be able to allow regional account holders to upload their localized sporting content for distribution. This will allow SAL to focus more efforts on obtaining Asia Pacific advertisers and/or sponsors that can gain access to a focused audience of localized premium sporting content that was previously unavailable. At the same time, it allows sports teams, leagues and franchises a new outlet to highlight their digital content and have the potential to generate revenues from not only direct advertising, but also the benefits of having scalable statistics in terms of viewership to support other potential revenue generating activities such as field, board, table or uniform advertising.

SAL hopes to target the highly populated and sports content hungry demographic areas such as Hong Kong, China, Taiwan, South Korea and Japan immediately. China itself not only has nearly 80% of the world’s internet-connected population (Source: GO-globe.com), it also has the largest number of mobile subscriptions at 1.1 billion (Source: China Network Information Center). Apple™ and China Mobile’s recent agreement (December 22, 2013) highlights the fact that as China Mobile has 767,000,000 subscribers (with the majority being 2G) their ambitions to become China’s largest 4G provider, gives the digital advertising market huge growth potential as customers upgrade to platforms in which more content and advertising opportunities are available (Source: SCMP). The $7 billion China Mobile will spend on 4G this year is part of a massive $30 billion capital-expenditure budget, in part because the company was saddled with a proprietary third-generation Chinese standard not commonly used outside the country. Among other problems, that left China Mobile unable to offer popular phones like Apple's iPhone (Source: The Wall Street Journal).

SAL has been engineering its own, interactive Mobile App for smart phone and tablet use. The Mobile platform is expected to be available by quarters’ end, and will be the Company’s pipeline into the mobile content world. In Asia local newspaper South China Morning Post’s Sophia Yu says “Executives at SCMP believe mobile Web and mobile apps for smartphones are a source of revenue that will grow significantly” and expect the current 30% of South China Morning Post’s traffic that comes from smartphones, to reach approximately 40% in late 2014 (Source: INMA).

Sean Webster, CEO of BaoShinn said, “We look forward to acquiring localized premium sports content and aggregating it for viewership. With STN’s production and technology teams helping to facilitate this, we believe that with the portfolio of sports content already available for dissemination, along with regional sporting content, we can ultimately monetize the content.” He added, “We hope to develop deep partnerships with sporting organizations, broadcasters and publishers. And in return for access to exclusive, rights enabled sports content, new localized content and shared-revenues, they will provide premium placement and deep integration into their broadcasts and online properties. We also expect to have our mobile platform up and running by the end of the quarter, as clearly a great deal of the percentage of online growth will be mobile, and we want to make sure we move quickly on it and monetize its increasing revenue growth potential.”

About BaoShinn Corporation:

Syndicore Asia Limited, a wholly-owned subsidiary of BaoShinn Corporation (Symbol: BHNN), is a cloud-based, multimedia conduit serving a growing, global community of content creators, news outlets and leading brands. Syndicore Asia Limited will be a provider of syndicated sports video media to news organizations in the Asia Pacific region. In addition, Syndicore Asia Limited plans to aggregate content from the Asia Pacific region and provide it to news organizations around the world.

Safe Harbor

All statements other than statements of historical fact that are included in this press release and that mention activities, events or developments that we believe may occur in the future are forward-looking statements. The use of words such as "anticipate," "continue," "estimate," "expect," "may," "project," "should," "believe" and similar expressions are intended to identify forward-looking statements. Forward-looking statements in this press release include those regarding whether; SAL can target the highly populated and sports content hungry demographic areas such as Hong Kong, China, Taiwan, South Korea and Japan immediately; that their Mobile platform will be available by quarters’ end; that with the portfolio of sports content already available for dissemination, along with regional sporting content, they can ultimately monetize the content; if they develop deep partnerships with sporting organizations, broadcasters and publishers they will provide premium placement and deep integration into their broadcasts and online properties and whether they can move quickly on their mobile platform and monetize its increasing revenue growth potential.

Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Risks that might cause actual results to differ from these projections include, but are not limited to, those discussed in BaoShinn’s most recent Annual Report on Form 10-K, 10-Q and other documents filed by the Company from time to time with the U.S. Securities and Exchange Commission.

IR Contact:
Sean Webster
Parkside Communications
Email: ir@syndicoreasia.com
Tel: 1-800-614-8776

Contacts

Parkside Communications
Sean Webster, 1-800-614-8776
ir@syndicoreasia.com


Source: BaoShinn Corporation