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Feb. 4, 2014 14:00 UTC

RockTape Continues Support for Elite Athletes; Announces Partnership with US Speedskating in Russia, and Beyond

LOS GATOS, Calif.--(BUSINESS WIRE)-- RockTape, the world’s strongest brand of kinesiology tape, announced today sponsorship of the US Speedskating team ahead of the team’s participation in the 2014 Winter Olympics in Sochi, Russia.

RockTape is used by US Speedskating trainers and their athletes throughout the world to treat common muscle injuries like shin splints, knee and quad, back and neck strain. RockTape is also used for performance to strengthen and support weak muscles prone to injury.

RockTape restores the muscle by promoting blood flow to the injured area. It is thin, light, supportive and comfortable to wear for up to 5 days, and is perfect for treating Achilles tendons, plantar fasciitis, lower back problems, shoulders, calves and more.

“Cross training with other endurance sports as well as maintaining healthy nutrition helps athletes prepare their bodies for the rigor of Speedskating,” said Evan Miller, Director of Sales and Marketing at US Speedskating. “However, muscle strain can still occur. RockTape helps muscles perform better and recover faster.”

“Training and racing in Speedskating at this level is rigorous, and can put a great deal of strain on the body,” says Jessica Kendall, US Speedskating Athletic Trainer. “Athletic trainers, professional athletes and amateurs know how great RockTape is, and our athletes know the value of the product. RockTape is an asset, and great support for our recovery and training.”

Prevalent throughout the 2012 Summer Olympics in London, RockTape gained awareness worldwide through its use by athletes competing in Cycling, Track and Field, Diving, and other contests.

“RockTape’s ability to effectively refresh and restore injured muscles can help athletes perform and compete with confidence and without pain,” said RockTape CEO, Greg van den Dries. “We’re proud to announce the partnership with such a historically strong team. We’re very excited to help support these athletes throughout their training and competition in Russia and beyond.”

For more information visit www.rocktape.com and follow us on Facebook, Twitter and Instagram: @RockTape; #RockTape1.

About US Speedskating

US Speedskating has won 85 Olympic medals to-date, making it the most successful winter sport in U.S. Olympic history. From pond to podium, we grow and nurture a sport where all ages can experience the thrill of speed and the camaraderie of the skating community. US Speedskating is responsible for the development of speedskating from grassroots to the highest elite racing programs. US Speedskating is recognized by the United States Olympic Committee and the International Skating Union as the governing body for the sport of speedskating in the United States. US Speedskating is a 501(c)3 non-profit organization. Follow us to Sochi and beyond on Twitter @USSpeedskating, Instagram @USSpeedskating, on Facebook Facebook.com/USSpeedskating and at http://usspeedskating.org

About RockTape -- RockTape is a kinesiology tape and is fantastic for treating common sports injuries like shin splints, plantars and runner’s knee. RockTape also can increase endurance by promoting blood flow during an athletic event. Rock Sauce is the newest product and is a topical pain reliever. Rock Sauce is one of the most powerful pain relieving lotions you can buy over-the-counter. When Rock Sauce and RockTape are combined, the athlete is completely revitalized.

Contacts

RockTape PR
Stacey Pinneke, 510-589-8308
Stacey@rocktape.com
or
PR Contact, U.S. Speedskating
Evan Miller
emiller@usspeedskating.org


Source: RockTape