Jan. 27, 2014 13:08 UTC

Improve Outreach to Multicultural Markets with Black PR Wire and Business Wire’s 2014 Best Practices Webinar

Professional Communicators can register now for this free webinar on January 30th. Hear strategies for identifying editorial opportunities and creating community engagement around your organization or issue from Black PR Wire Founder Bernadette Morris

CHICAGO & MIAMI--(BUSINESS WIRE)-- Business Wire and Black PR Wire, leaders in commercial news and content distribution services, have partnered together for a free webinar to share the latest guidelines for getting your message out to multicultural audiences and specifically the African-American community.

Bernadette Morris, Black PR Wire (Photo: Business Wire)

Bernadette Morris, Black PR Wire (Photo: Business Wire)

“Every January, companies launch Black History Month (February) campaigns. We would love to see even more companies embrace a year-round multicultural approach to audience engagement, dramatically increasing their overall ROI within this key market. I believe with the right tools every professional communicator can improve in this area, and our partner Black PR Wire provides those tools,” said Raschanda Hall, Global Media Relations Manager, Business Wire.

Maximize Your Outreach to the Black Community” will take place on Thursday, January 30th at 1pm ET. For the webinar, Black PR Wire Founder Bernadette Morris will focus on:

  • Content creation that resonates with African-Americans
  • Identifying and engaging community influencers
  • Reaching Blacks outside of the continental United States

We encourage all professional communicators to join this informative session. To register visit https://www1.gotomeeting.com/register/810363424.

About Business Wire

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms and provide audience analysis that improves engagement with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources, while boosting SEO and social media engagement via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

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Business Wire
Raschanda Hall
Global Media Relations Manager,

Source: Business Wire

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Bernadette Morris, Black PR Wire (Photo: Business Wire)

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