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Jan. 10, 2014 09:00 UTC

Manchester United and Aperol Announce Sponsorship Agreement

  • Iconic aperitif to be Club’s global spirits partner

MANCHESTER, England--(BUSINESS WIRE)-- (NYSE:MANU) Manchester United Football Club has today announced a multi-season sponsorship agreement with international spirits brand Aperol, to become the Club’s Official Global Spirits Partner.

The deal, which runs until the end of the 2016/2017 season, will see Aperol branding visible during all domestic games at Old Trafford, as well official Club publications, MUTV and the official website. The partnership will also see the signature drink, Aperol Spritz available in the stadium’s hospitality areas.

A celebration message of ‘Cheers, United!’ represents an exciting phase as Aperol develops its brand across the globe, extending into new markets developing outside its traditional Italian roots.

Manchester United’s Group Managing Director, Richard Arnold, said: “We are delighted to welcome Aperol as Manchester United’s new Global Sprits Partner. Like Manchester United, Aperol is an ambitious organisation and we have been impressed by their innovative approach to developing the brand on an international stage.

“Manchester United has 659 million followers across the world and this partnership will be another platform to bring the Club closer to these fans. Aperol is a fitting partner to help the Club and its supporters to celebrate our achievements and we look forward to sharing many successes together in the coming years.”

Bob Kunze-Concewitz, Chief Executive Officer, Gruppo Campari, commented on the partnership, saying: “We’re delighted to announce Aperol as the new way to celebrate the joy and the passion for Manchester United.

“With the club widely recognised as the most supported in the world, this is a partnership that will deliver brand exposure on a massive scale, helping to provide Aperol, and its signature drink Aperol Spritz, with excellent levels of year-round brand exposure, consumer engagement and promotional opportunities in developed and new global markets.

“Aperol is a brand that embodies success, celebration and sociability. The natural fit between the two brands makes the partnership one that will benefit both parties.”

Ends

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

About Aperol

Aperol was launched in 1919 at the Padua International Fair. Created by the Barbieri brothers, Aperol soon became one of the Italians’ favourite liqueur. It is light on alcohol at only 11 per cent by volume and 15 per cent by volume in France and Germany, but has a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. The original recipe has remained unchanged and a secret to this day. Aperol is a lively drink that evokes the Italian lifestyle, from the aperitif hour to an evening in the piazza (square). Sunny and best enjoyed with friends, the unique Aperol taste is deliciously Italian but with a totally international appeal. Mixed with Prosecco and a splash of soda, Aperol makes the perfect Aperol Spritz, the irresistible drink that has taken Italy by storm and fast becoming a cult outside of Italy, extending to neighbouring countries and even across the continent.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 15 plants and 4 wineries worldwide and has its own distribution network in 16 countries. The Group employs over 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com

Contacts

Enquiries:
Manchester United Ltd
James Fox
+44 (0) 161 868 8427


Source: Manchester United