Dec. 31, 2013 14:00 UTC

Starwood Hotels & Resorts Continues Explosive Growth in China with Debut of Aloft Yancheng

Aloft Yancheng brings Leading-edge Design, Innovation and Vibrant Social Scene to the Up-and-coming City

YANCHENG, China--(BUSINESS WIRE)-- Aloft Hotels, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced the opening of Aloft Yancheng in Jiangsu Province of eastern China. Owned by Yancheng Powerlong Real Estate Development Co.,Ltd, the hotel is the first international hospitality brand in this up-and-coming metropolis, and the seventh Aloft hotel in China. Designed for the next generation of traveler, the hotel features urban-inspired design, tech-forward touches and a vibrant social scene featuring live music performances as well as 299 stylish guestrooms, 380 square meters of meeting space.

“From the recent opening in Dalian to Aloft Yancheng, Aloft reflects a growing demand for design-led hotels with a lively social scene in emerging cities,” said Qian Jin, President, Greater China, Starwood Hotels & Resorts. “We are thrilled to add Yancheng, an ideal location, to our robust portfolio in China.”

Aloft Yancheng is conveniently located near the city’s main downtown area, its brand new business district, and major transportation hubs. The hotel is close to many noteworthy travel destinations, including Dazong Scenic Lake, the Nine-Dragon Scenic Region, various coastal plains and two nature reserves.

As Jiangsu Province’s second largest city by population, Yancheng serves as a major regional business hub. The city is home to the Yancheng Economic and Technological Development Zone and the Chengnan New District, among other innovative business initiatives. Designated by the provincial government as a key recipient for foreign direct investment in the Jiangsu Coastal Area and a recently added member of the Yangtze Delta Economic Zone, the city’s role in Chinese economic progress and development continues to grow in importance.

“As the first internationally branded hotel in the city, the opening marks a major milestone for both Aloft and the city of Yancheng,” said Richard Guo, Hotel Manager of Aloft Yancheng. “Our central location, urban design and buzzing social atmosphere will energize the hospitality and entertainment scene of Yancheng, attracting both savvy travelers and residents alike.”

The stylish guestrooms at Aloft Yancheng feature loft-inspired spaces: high ceilings with oversized windows, signature ultra-comfortable beds, spacious spa-inspired showers with amenities by Bliss® Spa products. Each room also combines high-tech office and entertainment equipment with complimentary wireless Internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42” LED TV.

Other amenities include 350 square meters of event space equipped with high speed Internet access and state-of-the-art AV equipment. The Aloft brand also provides a number of spaces for guests to mix and mingle, work on laptops, or simply relax. Plus Re:fuelSM by Aloft the 24/7 pantry for self-service light meals and snacks with healthy options; Nook, the hotel’s signature restaurant that serves international delights as well as famous local dishes; the well-equipped Re:chargeSM fitness center; and SplashSM, the indoor swimming pool.

In addition, the hotel’s signature W XYZSM bar offers a perfect place for guests to enjoy a refreshing cocktail, unwind with on-site recreational amenities such as billiards or table tennis, or catch up-and-coming music acts that are part of Aloft’s signature “Live at Aloft Hotels” events that happen around the world. Plus, as part of the Aloft brand’s recent partnership with MTV Asia, Aloft travelers will be able to check out some of the latest happenings on its new online platform, www.mtvasia.com/aloftlive, that will promote artists performing at Aloft hotels across China, India, Malaysia and Thailand.

To celebrate its official opening, Aloft Yancheng will be offering an introductory rate of 360 RMB per room per night, including a complimentary breakfast. The offer is valid until May 31, 2014. To make reservations, please call 4008-688-688 or book online at www.alofthotels.com.

About Aloft Hotels

With 75 hotels in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,169 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

Contacts

Media:
for Aloft Hotels
Tommy Shu
Online Sales Manager
Tommy.Shu@alofthotels.com


Source: Starwood Hotels & Resorts Worldwide, Inc.