Ad Fatigue Drives Adblock Plus’ Downloads Growth to Almost 60% Even Though Ad Revenue Continues to Increase
COLOGNE, Germany--(BUSINESS WIRE)-- Adblock Plus, the #1 browser extension for blocking annoying online advertisements, has announced its 2014 forecast for the online advertising industry. Adblock Plus is predicting three things for the new year:
Ad fatigue could be responsible for the consumer backlash on Internet advertising. Ad Fatigue is when people stop looking at ads and start looking at adblocker install instructions instead. Ad fatigue is caused by over-zealous ad bombardment, but who can blame the advertisers? Half-year Internet ad revenue hit a historic high this year, clocking in at $20.1 billion, according to the IAB.
Adblock Plus has recently seen download numbers of 2 million per week. In addition, when comparing September to December 2013 to the same period in 2012, download numbers for this year show growth of almost 60% (59.10%). But if adblocking downloads and ad revenue are both rising, it would seem that someone’s not understanding what’s really going on.
Consider some research:
“It has been interesting to watch the trends unfold this year in the world of online advertising,” said Till Faida, co-founder, Adblock Plus. “On the one hand, the 800-pound gorillas are flexing their muscles by increasing their online advertising footprint. And we see positive signs from the advertisers, like the direction toward non-intrusiveness heralded by native ads, for instance. That being said, there are plenty of negative ones, too.
“Going into 2014,” continued Faida, “I anticipate a general trend toward more transparency for end users. With knowledge, people will seek out tools that give them power over their online experience. Advertisers can continue to make money, but they will need to reckon with empowered users who know the tools needed to take back control of their Internet.”
About Adblock Plus
Adblock Plus is a community-driven, open source project to rid the Internet of annoying and intrusive online advertising. Its free web browser extensions (add-ons) put users in control by letting them block or filter which ads they want to see. Users across the world have downloaded Adblock Plus over 250 million times. It has remained the most downloaded and the most used extension almost continuously since November 2006. PC World rated Adblock Plus as a top innovation in its 100 Best Products of 2007 list, and in March 2010 the project collected the Linux New Media award for the Best Open Source Firefox Extension.
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For Adblock Plus
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Source: Adblock Plus