TOKYO--(BUSINESS WIRE)-- Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004)(President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that it has been appointed by the Japan Professional Football League (hereinafter “J. League”) as the league’s marketing partner for the five years from 2014 to 2018.
As a result, Dentsu will sell marketing rights on an exclusive basis to companies involved in the sponsorship of J. League matches and tournaments.
By leveraging the sports business knowledge and know-how that it has cultivated over the years, Dentsu will actively contribute to the promotion of the J. League and the marketing activities of corporate sponsors.
About the Dentsu Group
Led by Dentsu Inc. (TOKYO:4324) (ISIN:JP3551520004), the world's largest advertising agency brand with a history of 112 years, the Dentsu Group offers a comprehensive range of client-centric communications and media services in 110 countries across five continents. Its Japan-wide network and London-based global operating unit Dentsu Aegis Network Ltd., which oversees the operations of Aegis Media, a leading global media and digital communications specialist, as well as those of the Dentsu Network, which manages all of Dentsu's other global business operations outside Japan, together employ more than 37,000 dedicated professionals. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
Shusaku Kannan, (813) 6216-8042
Corporate Communications Division
Source: Dentsu Inc.