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Dec. 5, 2013 14:00 UTC

YuMe Opens Office in Germany as They Continue Expansion in Europe

YuMe identifies Germany as a key market to their European expansion plan and appoints Richard Kidd as Country Manager

NEW YORK--(BUSINESS WIRE)-- YuMe, Inc. (NYSE: YUME), a leading provider of multiscreen digital video and brand advertising solutions, announced its German market entry. YuMe is an established and trusted player in the multi-screen video advertising industry and has been operating in the US since 2004. YuMe recently held its initial public offering (IPO) on the New York Stock Exchange (NYSE).

YuMe’s German office which is located in Hamburg is led by Richard Kidd. Kidd is responsible for driving advertising revenue across the German market and has a wealth of digital marketing experience having previously worked at DoubleClick, Madvertise and Unicast.

Kidd is joined by Marc-Oliver Michel Business Development Director and Ekkehardt Schlottbohm, Sales Director. Michel has more than 15 years digital advertising experience having also worked at DoubleClick and Unicast. Schlottbohm also has a wealth of digital video advertising experience, having previously worked at smartclip and Spree7.

Owen Hanks, YuMe’s European General Manager comments, “With the exceptional growth potential of digital video advertising in Germany and advertisers expressing increased confidence in digital video to reach targeted, multi-screen audiences, we feel it’s the right time to expand our European business, and we see the German market playing a key role in driving our expansion plans.”

Hanks continues, “Multi-screen viewing has changed the media landscape. Consumers are watching video on a multitude of different screens and this is causing fragmentation of viewing habits. The industry needs a solution that allows them to reach consumers across all screens throughout the day.”

YuMe has developed its own data-science driven solution to address the problem of multi-screen viewing fragmentation by embedding custom software into the video devices in which it runs ads. This software then collects and analyzes key data points, which allows inventory to be optimized for each screen, giving advertisers TV-scale audiences.

Brand advertising is delivered through YuMe’s Connected Audience Network of premium publishers, and the software enables one TV creative to run as a highly-engaging, interactive ad unit across all connected screens, while providing publishers with unique audience insights. YuMe’s data-science driven technology for developers and publishers has been designed to ensure they maximize their video ad inventory and revenue.

Richard Kidd comments, “With our superior, proprietary developed technology and audience platform, YuMe is well-positioned to address the needs of German brand advertisers, media agencies and publishers to further drive multi-screen digital video advertising in Germany.”

About YuMe

YuMe, Inc. (NYSE: YUME), is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and nine additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words "may," "might," "will," "could," "would," "should," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about our growth strategy (particularly in Europe) and prospects, including employee hiring, global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our operating results, including revenue, cost of revenue, expenses and liquidity; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended September 30, 2013. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.

Contacts

YuMe Inc.
Sarah Quinn, + 44 (0)207 291 3871
PR Europe
squinn@yume.com


Source: YuMe, Inc.