Leveraging Both Companies’ Capabilities and Expertise, GEMs Gives World Marketing Leaders Enhanced Access to Global Market CPG and Retail Insights
CHICAGO--(BUSINESS WIRE)-- Information Resources, Inc. (IRI), a global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today that it has formed a business agreement with INTAGE, the largest marketing research company in Japan and provider of cutting-edge technologies and value-added solutions.
Under this agreement, IRI clients gain access to high-quality, unbiased Japanese retail point-of-sale (POS) data via the IRI Global Executive Market Reviews™ (GEMs) service. In turn, INTAGE is able to provide CPG and retail information and insights to their clients from all markets IRI serves worldwide.
“Our agreement with INTAGE underscores IRI’s ongoing commitment to providing globally oriented solutions and insights to our multi-national clients,” says Andrew Appel, president and chief executive officer, IRI. “INTAGE and IRI clients now have improved and rapid access to accurate, current and unbiased information on important international markets they can leverage to evaluate strategic growth opportunities, as well as analyze market dynamics and competitive activities.”
GEMs are customized reports based on the retail data IRI collects from grocery, drug and other available CPG retailers across multiple countries. GEM reports arm senior executives with a new level of detailed information with which they can make a wide range of business decisions around core strategies, such as product exports, partnerships, acquisition strategy, and long-term planning. With the INTAGE agreement in place, these executives can more speedily and easily secure key information about the following markets: Australia, France, Germany, Greece, Italy, Japan, the Netherlands, New Zealand, Puerto Rico, Spain, the United Kingdom and the United States.
“We always value the partnership we have had with IRI and are happy to have formalized this new agreement today,” says Susumu Yokota, senior executive director, INTAGE Inc. “This will give our CPG clients an enhanced solution to monitor business in markets outside of Asia with up-to-date retail data that will accelerate launches into new territories and boost growth of their businesses.”
GEM reports show various levels of product granularity available across 300-plus categories, depending on what is currently being tracked locally. IRI teams configure reports to client specifications and provide multiple sets of information, including value and volume sales, market share, average price, distribution, sales areas, channels and comprehensive market coverage.
For additional information, please contact Joe Palermo, vice president, Global Client Services, IRI, at Joe.Palermo@IRIworldwide.com.
INTAGE core competence is the ability to assess information based on expertise in marketing research, data collection and analysis, and system solution technologies. We are true business partners to our clients providing them with intelligence that is essential for their management and marketing decision-making processes in Japan, throughout Asia and around the world.
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.
Move your business forward at iriworldwide.com.
Source: Information Resources, Inc.