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CYPRUS: Action Global rebrands, Chris is new CEO

17 February, 2017

 * Takes over from Tony Christodoulou as firm adapts to PR market transformation *

Action Global Communications, the Cyprus-based independent public relations firm with a network that spreads across 40 countries, has rebranded itself and launched a new and simplified corporate identity which reflects the company’s strategic transformation.


 
Now being led by its new CEO, Chris Christodoulou, who has taken over from the Group’s founder Tony Christodoulou, the new branding was designed to represent the effective communications results that Action delivers across its network, and to recognise the addition of the dedicated Action Digital brand to the Group’s services.
Action is now the leading independent communications network in Russia, CIS, the Baltics, eastern Europe, the Balkans, the Middle East and North Africa. The past few years have seen a rapid improvement in digital technologies in these regions, which has been reflected in the way that PR services are now executed, with digital now playing a greater role than ever before.
“While Action’s long history has been rooted in traditional PR, what we are seeing in emerging markets is a surge in technological development and digital communications,” explained CEO Chris Christodoulou.
“This is also impacting the way we execute strategic communications, with more clients than ever before not only wanting digital PR services, but requiring digital to play a much larger role in their companies’ outreach to customers and stakeholders.”
While Action maintains in-market communications practitioners in all its operational markets, the Group is focusing on core regional hubs in Dubai, Russia, Kazakhstan, Cyprus, Belgium and Algeria. Moving forward, the Group will further boost its hubs with regional digital experts and creative talent to provide localised strategies and develop inspirational campaigns.
The Action network’s capacity for heightened cultural understanding in each of its operational countries continues to see the Group attract more and more business from the European Union, an ever-growing client for the network in recent years. Via its office in Brussels, the Action Diplomacy division provides international communications experts to manage in-market projects for specific EU communications campaigns. Over and above the work that has been done using its own network, Action managed EU projects in Japan, the US, Mongolia, Panama, Brazil, Nigeria, and many other countries around the world.