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FASHION: New “I AM” store at The Mall of Cyprus

01 August, 2014

I AM Jewelry and Accessories opened today its second boutique in Cyprus at The Mall of Cyprus, in Nicosia, following the successful opening of the first store in MyMall, Limassol, last month.

I AM is the European brand for fabulous jewelry, complemented by YSTRDY’s gorgeous textile accessories, all at affordable prices. I AM has everything a woman needs to create stylish and feminine looks: jewelry, accessories, bags and textile accessories, gorgeous earrings, rings, necklaces, bracelets and pendants, hand- and beauty bags, scarves, gloves, shawls, and many more.

The Nicosia store will celebrate its opening with an in-store promotional event, on the 8th of August, between 4pm and 7pm. During the launch event, customers will have the opportunity to spin a wheel of fortune, inside the store, and win instant prizes. The event, which will be combined with an entertaining live link by a popular radio station, will be inspired by the personalized styles that I AM offers: I AM Fabulous, I AM Glamorous, I AM Fashionable, I AM Trendy, I AM Beautiful, I AM Elegant.

I AM is based in Cologne and now runs more than 175 stores around the world. In Cyprus, I AM is distributed by Azadea Group, a premier fashion and lifestyle retail company that owns and operates more than 50+ leading international franchise concepts across the Middle East, North Africa, Asia and Europe.

I AM
I AM is a brand of beeline GmbH, which has been in Europe with their other brand SIX since 1999. The first I AM stores were opened in 2006. Currently, there are 175 retail stores and more than 1.700 concession POS in more than 25 countries.
The I AM Retail Concept is characterized by a warm, feminine and emotional atmosphere that is underlined by decorative elements. The well balanced mix of jewelry and textile accessories shows all actual trends as well as classic items. The big variety of styles appeals to a large target group. Find more about I AM on www.i-am.com

Azadea Group Holding SAL
Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East, North Africa, Asia and Europe. Since its inception in 1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishing, sporting goods and multimedia. With over 10,000 employees, the company boasts a solid infrastructure overseeing more than 500 stores spread across 16 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Iraq, Jordan, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Pakistan, Qatar, Turkey and United Arab Emirates.
For more information, please visit
www.azadea.com