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Emirates introduces the world’s first Pelé-ane to its fleet of Boeing 777s

15 June, 2014

Emirates, an Official FIFA Worldwide Partner, unveiled the first Boeing 777-300ER to feature the distinguishable signature of Emirates’ Global Ambassador and three times World Cup winner, Pelé.
Two Emirates Pelé-ane will be connecting football fans with the action this summer on the Dubai to São Paulo route. Identifiable from the ground or the air, the two 350 seater aircraft now have a creative design, specific to the FIFA World Cup™, emblazoned on the fuselage along with the recognisable signature of the legendary Brazilian football great.

One hundred and fifteen Boeing 777 from the Emirates fleet, which will fly football fans to Brazil, will also carry a large 2014 FIFA World Cup™ logo.
Those passengers lucky enough to be travelling to Brazil, or any of the other 142 destinations served by Emirates, can also experience different facets of the tournament in a number of ways:
At the airport: The World Cup buzz begins at the airport, especially at the airline’s hub in Dubai, where check-in desks now prominently feature the hero image from the Emirates #AllTimeGreats commercial featuring Pele and Cristiano Ronaldo. In the award-winning lounges both in Dubai and the many other locations around the world, passengers can relax with a bite to eat in front of the live streamed games.
ice TV Live on 16 Emirates Boeing 777 aircraft: From 12th June to 13th July, passengers on board one of these 16 Emirates aircraft can watch all 64 matches ‘as live’ on the Sport 24 channel.

This capability means not even a flight can get in the way of a football fan’s passions. Or if watching the whole match is too much, one of the seven rolling news channels can keep everyone up to date with the goals.
If the flight doesn’t have ice TV Live: Passengers can still get goal-by-goal text updates on the ice Airshow moving map channels. On ice Digital Widescreen, the scores are shown in the news headlines under a dedicated FIFA Update section.
Fun for young fliers: To keep the children on board entertained, Emirates will be providing colourful snack boxes with cardboard cut-outs and stylish wrist bands in support of participating teams.

The Emirates World Cup initiatives will be on flights for the duration of the tournament from 12 June. The airline expects to fly over 18,000 passengers on its daily flights to Rio de Janeiro and São Paulo over the 2014 FIFA World Cup™ period.
Emirates operates four scheduled flights each week between Larnaka and Dubai: every Monday, Wednesday, Thursday and Saturday. On these days in the morning, EK107 arrives from Dubai while in the afternoon EK108 arrives from Malta on its flight back to Dubai. From 1st August the airline will add three more flights a week and will be operating a daily scheduled flight between Dubai and Cyprus and onwards to Malta.