Business & Economy

Ryanair launches city travel guides on

12 June, 2014

Ryanair, launched a new city travel section on the website, offering customers a comprehensive guide to each of Ryanair’s 186 destinations, across 30 countries.

The new Ryanair guides include:
- Hotel, accommodation and dining listings
- Recommended things to see and do
- Nightlife and shopping guides
- Maps and general city information
- Flight, fares and airport information
- Car hire, parking and transfer services
- Downloadable PDF guides to each destination

This is the latest improvement to the new website, following the “Fare Finder” feature, where customers can find and book the lowest fares by price point, route and travel period, the “Share the Fare” feature, where those airfares can be shared with friends and family on social media, and interactive timetables, listing the available flights by departure time across a month on a selected route, making it even easier to plan journeys.

Customers can also use an innovative new route map, listing every Ryanair destination by departure airport and the lowest available fares and routes, while over 2m Ryanair customers have already signed up to the “My Ryanair” registration facility, allowing customers to create their own personal profile and securely store their details, enabling them to make faster bookings and check-ins.

A brand new smartphone app will be launched in the summer, along with mobile boarding passes and a mobile-responsive website, with tailored family and business products coming soon.

Ryanair’s Chief Marketing Officer, Kenny Jacobs said:“ attracts 4m visitors every day making it Europe’s favourite travel website, and we are continuing to improve its usability and content. We are pleased to introduce these city guides, offering our customers information on the 186 exciting places we fly to in Europe and North Africa, which include hotel, dining and sightseeing information, making the number one destination for travellers. This is part of our ongoing commitment to keep improving the digital experience and we see destination content as an exciting part of how the platform will develop.”

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