The British High Commission in Cyprus launches a "Holiday Hangover" campaign, targeted at young people who come to the lively resort of Ayia Napa.
According to the High Commission it is hoping to encourage them to have a good time but act responsibly, since each year, the consular section in Nicosia deals with a number of cases where young people drink heavily and get involved in fights, or have accidents on quad bikes; many resulting in tragic consequences whilst on holiday.
The Vice Consul Christina Smith said that the Consular staff in Nicosia met with tour operators prior to the start of the season to explain the campaign and the support that can be provided to British tourists who find themselves in distress whilst on holiday on the island.
"We continue to work closely with the Municipality and with other partners to get our messaging through to holiday makers. Every year we see the tragic consequences of young people who drink excessively whilst on holiday. We want young people to come to the island and have a great time, the campaign is designed to try and make them more aware", she stressed out.
The campaign, through a series of posters and wrist bands promotes the Emergency 112 number; in particular the campaign stresses the importance of knowing the consequences of the action should people overdo their activity during the summer.
Get all the latest news and videos in your inbox. Register FREE