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NIKE changes football boots forever with new Magista

06 March, 2014

Building on NIKE’s history of groundbreaking innovation in performance footwear, the radical new Magista Football boot is redefining the concept of how football boots look and perform. The boot was unveiled by FC Barcelona playmaker Andrés Iniesta in Spain.

Providing improved fit, touch and traction, the boot is designed for the needs of the creative playmaker. NIKE Flyknit technology has been engineered for football for the first time, allowing the foot to get closer to the ball and to deliver enhanced ball-feel and control.

“Our aim at NIKE has always been to meet the athlete’s particular performance demands and amplify his unique set of skills. Magista inherits that transformative history of design and innovation and supercharges it,” comments Mark Parker, NIKE, Inc. CEO and President.

Born from four years of R&D in the NIKE Sport Research Lab and with feedback from some of the world’s best attacking playmakers, including Barcelona’s Iniesta and German forward Mario Gotze, the Magista is designed to enable devastating creativity in a game where space is at a premium.

“With Magista, we’ve designed a shoe that feels like an extension of the player’s body. This isn’t a boot that just goes on your foot, it’s a boot that works with your foot,” said Phil McCartney, VP of Sport Performance Footwear. “By eliminating distractions, players are free to unlock their potential and creativity.”

Flyknit technology delivers unprecedented feel, fit and control, by creating a second-skin, sock-like feel and allows for strength and support to be knitted directly into the boot.

“The fit of this boot is so unique that I don’t think about it when I’m wearing it,” said Iniesta. “It allows me to move the way I need to instinctively and with more confidence.”

The Magista also features a new mid-cut Dynamic Fit Collar for a more locked down fit and increased awareness of the body’s movements and interaction with the ground and the ball.

“The Magista’s mid-cut Dynamic Fit collar is not just a visually compelling innovation, it’s designed to create heightened feel for the ball and enhance the player’s touch,” adds McCartney. “The mid-cut allows the foot, ankle, and lower leg work together as a single unit, emphasizing their natural movements.”

The Magista will be available for pre-order at Nike.com on April 29 and to purchase from May 22.

For more information, including multi-media materials, please visit: www.NikeInc.com