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Olympics, Wimbledon, Royal birth boost British memorabilia sales

23 July, 2013

Various high-profile events in recent months have developed a sense of pride among Britons around the world resulting in a record rise in demand for British memorabilia, especially among the expat community around the world.
The London Olympics, the annual tennis tournament at Wimbledon, Prince William and Kate’s wedding and the birth of their son this week, third in line to the throne, have dramatically increased online sales, according to British Corner Shop – the leading online supermarket for British expats http://www.britishcornershop.co.uk/ .
The 2012 Olympics, The Royal Wedding, The Diamond Jubilee and Andy Murray’s Wimbledon triumph, have all had a significant impact on a traditionally self-deprecating nation, according to the founders of the British Corner Shop, a service that delivers to Cyprus and other popular expat destinations.
“This new found surge of patriotism is particularly prominent among expats, with sales of Union Jack and Royal memorabilia dramatically increasing over the last year,” explained Mark Callaghan, Managing Director of British Corner Shop.
“Since last summer we have seen a much higher demand for British memorabilia, such as Union Jack key rings and Diamond Jubilee mugs and tea towels,” he added.
British Corner Shop has a category on their site dedicated to gifts, including teapots, plates, mugs, paperweights, puzzles, pens, bags and money boxes.
“Our biggest sellers are the red telephone box piggy banks, and the union jack mugs and pens; however we do see an increase in sales of bunting during events like the Wimbledon final,” Mark said.
“With the birth of William and Kate’s baby we’re confident we’ll see an even bigger increase in sales of our royal memorabilia over the coming months, as the world begins to celebrate yet another special British event,” he added.
Customers from the UK buy these types of product, but it seems that perhaps people abroad have a greater desire to let people know they are British and proud of it.