In 2013, Porsche China expects to continue building upon its successes from the past year and further establish its position as the leading luxury sports car maker in the market. The marque set another sales record in 2012, delivering a total of 31,205 cars across mainland China, Hong Kong and Macau, realising a growth rate of 28.2% year-on-year, driven primarily by the sales performance of the Panamera and Cayenne models.
"Last year, Porsche set a new benchmark for itself in China," said Helmut Broeker, CEO of Porsche China. "As we look ahead this year, we plan to continue carrying forward our product offensive with the launch of new hybrid vehicles, such as the 918 Spyder, and, of course, our new Macan SUV."
Key achievements of 2012 included: an unbroken record of 11 consecutive years of growth; the establishment of new Porsche Centres nationwide; premieres of new cars and upgraded models, including the Cayenne GTS, the Panamera Platinum Edition, the new 911, the Panamera GTS and the new generation of the Boxster; and, vast expansion of its China CSR programme.
Porsche China has several new plans for 2013. In January, it launched its new 911 Carrera 4 on ice in Inner Mongolia; later it will join worldwide celebrations for the 50th anniversary of the 911 series. A unique Porsche Experience Centre in Shanghai is due to open in early 2014.
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