Air France has recently registered over 1 mln fans on its Facebook page (www.facebook.com/airfrance ).
Present on the world’s largest social media network since July 2010, Air France interacts daily with its fans and feeds its wall with posts, videos and photos of its products and services and competitions on more than 50 markets.
Air France fans form a global community originating from widely diverse markets: France (20%), Brazil (9%), Italy (8%), India (6%), Tunisia (6%) and Japan (5%).
A few days ago, Air France launched its first promotional campaign exclusively on Facebook where fans were able to “like” and choose their first favourite “promotional Facebook” campaign between Venice, Athens and Tunis.
Following a vote by over 5,000 fans, Air France offered from 22 to 23 October a 30% discount on the fare for travel to Venice, the most “liked” destination.
"We interact daily with our fans and followers to answer their questions and provide them with information on their favourite airline. We have a single objective: to innovate by combining the talents of our marketing, sales and digital teams for our customers’ benefit” said Jean-Michel Mathieu, VP of Air France’s Digital Systems division.
On other social media such as Twitter, Air France has 250,000 followers on 23 markets and has already sent more than 5,000 tweets on its global @airfrance account. It also feeds @AFNewsroom, a dedicated account for journalists and aviation enthusiasts, while on Instagram, Air France has 4,600 followers and more than 10,000 photos have been shared in 6 months.
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