MTN Cyprus, the island’s alternative telecoms provider, has broken past the psychological barrier of 300,000 subscribers, with the telco announcing further expansion of its 26-store network and the launch of new products.
The company’s CEO Pieter Verkade, speaking at the recently refurbished "advanced technology" MTN Store on Ledra Street in Nicosia said that the provider also introduced a new, flexible subscriber plan, which provides total cost control to the client.
The company, a partnership between global telecom provider MTN Group of South Africa with 150 mln subscribers worldwide and the NK Shacolas Group in Cyprus, also plans to open new MTN Stores “as the ultimate destination for tech lovers. The new MTN Stores allow visitors to edit, test and play with the top devices market can offer: smartphones, tablets, laptops, notebooks, mobile phones and accessories,” Verkade said.
The devices, he explained, are connected to the respective operating system allowing the visitor to gain complete user experience. Furthermore, the devices are associated with innovative and smart gadgets / accessories for any use: music, games, communication etc.
As regards cost control, MTN introduced an innovative program, the MTN Up2U 10+ plan which is a hybrid plan that adapts to any need. It gives the subscriber the power to set his monthly credit limit and change it whenever and as many times as he wants, adapting it to his own needs. For the first time in Cyprus, a telecoms company gives the customer the absolute control of his plan, Verkade added.
MTN’s CEO said market share increased to 32% this year, the subscriber base grew by 15% compared with the same period last year, while data usage saw a 28% increase and doubling of sales since last year (YTD).
MTN Cyprus employs 400 people and is primary sponsor of the APOEL football team that reached the Champion’s League elite playoffs last season.
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