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London 2012 aims to become most sustainable Olympics

01 November, 2011

BP Target Neutral announced it is inviting London 2012 ticketholders, from across the world, to try and set a new world record for the most number of people offsetting their travel carbon to a single event.
In so doing, BP's not-for-profit carbon management scheme is seeking to create awareness of the environmental impact of all journeys and will invite ticketholders to sign up to have their travel carbon footprint offset at no cost to themselves.
As the London 2012 official Carbon Offset Partner, BP Target Neutral will be providing the administration and funds to offset the carbon emissions from Games-related travel of ticketholders. The more people that sign up, the more Target Neutral can support low carbon development projects worldwide.
A personal invitation to participate has already been emailed by The London Organising Committee of the Olympic and Paralympic Games (LOCOG) to ticketholders inviting them to take part in this unprecedented world record attempt.
All carbon emissions will be offset from a portfolio of six carbon offset projects that have been chosen to represent each continental region participating in the Games. These projects have been carefully selected and are compliant with ICROA Code of Best Practice.
Ticketholders should visit http://www.bptargetneutral.com/london2012  or Facebook page http://on.fb.me/BPtargetneutral  to register their journey to the Olympics and be part of making London 2012 the most sustainable Games possible.